Vintage Sherman Jewelry Ads

Click here to see signed Sherman jewelry we have carried throughout the years.

Jewelry by  G.Sherman & Company LTD

In February of 1949, G.Sherman & Company LTD. was founded by Gustave Sherman of Montréal, Québec. The Sherman jewelry company sold both woman’s and men’s (under the name Senator) jewelry throughout Canada in some of the country’s most well-known stores as well as smaller boutiques. Sherman jewelry used some of the best plating techniques available as well as top-quality Swarovski crystals. Stones were set by hand and designs were innovative and unique to the designer’s style and vision, often making use of thin navette crystals which came to be known as the signature Sherman style. Because of the company’s commitment to quality, many pieces are still available today, sometimes appearing as if they were made yesterday. The Sherman jewelry company ceased operations in 1980 but the legacy lives on through a large community of avid and casual collectors as well as through Gustave Sherman’s grandaughter’s resurrection of her grandfather’s jewelry for the contemporary market.

It’s fascinating to be able to look back on vintage ads to see how items were marketed and priced at the time of sale! Below, you will find various Sherman ads from the 1950s and 1960s along with a few images of the actual (or very close to actual) jewelry items from our past inventory collection!

These vintage ads are courtesy of Evelyn Yallen, coauthor of Sherman Jewellery: The Masterpiece Collection. You can buy the book from her coauthor Sandra Caldwell on Etsy. All images on this site are subject to copyright and belong to Vintage Jewelry Girl.

Click the link to see the ad in its entirety!

Vintage Sherman Jewelry Ads

An image of the actual brooch with the matching earrings from our inventory archives! Having the ad helps date this set to the 1960s.

Both pieces of jewelry shown above from our archives are the same or very similar to those shown in the ad from the Winnipeg Press March 1960.

Vintage Sherman Jewelry Ads
Vintage Sherman Jewelry Ads

Vintage Sherman Jewelry Ads

All three pieces of jewelry shown above from our archives are the same or very similar to those shown in the ad from the Lethbridge Herald. Included is also a bonus ad for Canada’s Chalet glass (shown below)!

Vintage Sherman Jewelry Ads